In a high-demand market, create inventory where none exists
What does it take to succeed in one of America’s ultra‐high‐end luxury markets?
Other than Beverly Hills, Calif., there is probably no market more competitive than the Manhattan market. Richard Grossman, executive director of Manhattan‐based Halstead Property LLC, shared some of the key [...]
CAR economist discusses latest trends at AFIRE conference
Where is the real estate market heading? Is the notion of “Gen Rent” true or false? How much longer will the Fed continue to pump money into the system to hold rates down? How large is the shadow inventory really?
Leslie Appleton‐Young, chief economist [...]
A Notable Quote
“No people who lost their character have kept their liberty.“
- Lawrence Reed
At the 2013 Freedom Fest conference in Las Vegas, our very own Russell Gray participated on a panel of experts for the Best Asset Class Debate.
This debate was a reprisal of the Big [...]
‘People don’t buy things — they buy what (the product)
will do for them’
If there is piece of chocolate on your desk, how long will it take before you pick it up and eat it? If you’re like most people, the chocolate definitely won’t last until [...]
Tech-challenged, unresponsive agents may lose referrals, repeat business
SAN FRANCISCO — Do buyers actually go to a neighborhood they’d like to live in, then check a mobile app with geo‐location abilities to see nearby listings on the market?
Will buyer’s sign up to use a tech‐focused brokerage’s [...]
Deal with Swiss-based publisher gives brokers ability to send listings to 19 countries
ListHub— the real estate listing syndication platform owned and run by realtor.com operator Move Inc. — has created an avenue for its brokerage partners to send their listings to 19 countries in a deal with [...]
An advocate and a skeptic share their personal experiences and explain why they do and why they do not engage in this marketing strategy.
Why I Do. Brian Talley is broker‐owner of Regent Property Group in Austin, Texas.
I generate hundreds of leads each month for my seven sales associates from my company’s 12 Web [...]
“I’m your prospect. Here’s how to get me to buy from you.”
Actually, if you get this one thing right and truly understand it, I guarantee your marketing and sales results will improve dramatically. Here it is. Listen carefully.
I only care about me!
I do not care about your company [...]
No Two Deals Go Wrong In the Same Way
Real estate practitioners, as well as the companies and people who support them, are grappling with a problem that continues to elude their ability to solve it.
We argue about who owns the data, whether we’re worth the commissions we receive, and whether the boards, companies [...]
Why Create Content?
We’ve talked about content marketing a few times before: what it is and what flavor it comes in. But what makes it so special? Why bother creating pages of writing, hundreds of images, and hours of video when all you’re trying to do is sell properties?
Content builds trust Establishes you and [...]
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