Web visitors should be able to find information quickly and easily
The shift to mobile and Google’s new algorithm that penalizes sites that are not mobile-friendly are forcing agents and companies alike to re-evaluate their website strategies. What steps do you need to take to keep your site up to date?
If you’re struggling [...]
“They who have the point of Contact Rules!” For those who want to learn about how to obtain a productive website – the incubation process of incoming leads and how to catch them … read on
The first two articles in this series were designed to wet your whistle with respect to online lead [...]
A professional fisherman thinks differently than everyone else. He has learned to master a particular type of fish because he knows different species require different fishing techniques. You won’t see him fall into the trap of using catfish baits on bass. Professionals are also keenly aware of the best times and places [...]
Engage sellers in a conversation about the unique services you offer
I recently heard business consultant Doug Devitre speak at the 2013 Florida Realtors Conference & Trade Expo in Orlando. In his talk, he made one of the best arguments I’ve heard for canning your PowerPoint presentations in favor of focusing on what matters [...]
Think of the content you put on your Web site as the first step in asking prospective clients to engage in a conversation about their needs.
Content marketing is an ongoing conversation. If you can capture the interest and trust of your readers, you have exponentially increased your opportunity to capture and nurture these [...]
Recently a husband and wife decided to move from an upscale house in Atlanta suburbia to an upscale condo in Miami. Although they have bought and sold many homes over the years, for some reason this move was the most emotional, complicated and stressful of their lives.
Because it was the first move since he [...]
How agents respond to these situations speaks volumes about their character
For high-integrity, hard-working, ethical real estate agents, there’s nothing more frustrating than working with agents who are incompetent, dishonest or just downright lazy.
Very early in my real estate career, I discovered that if the deal were going to close, [...]
In Part (1) I told you that my husband/real estate partner, Brendan Powell, and I generated 17 closed transactions strictly because of Facebook. I clued you in on the strategy we used to facilitate genuine engagement. Today, we’ll talk business.
4. We used all four Facebook products. Yes, Facebook has four products and we have [...]
Every Realtor I know is on Facebook … or at least they know they should be. And yet most Realtors don’t get any results from it. Is Facebook a colossal waste of time for Realtors? Or are Realtors just taking the wrong approach?
I’ve been on Facebook since back when MySpace was still cool and [...]
New growth in a well planned lead generation program will successfully turn strangers into clients and generate an impressive ROI!
I recently gave an inbound marketing presentation to a group of highly skilled and experienced managing brokers. My goal was to demonstrate that investing in a well planned lead generation program [...]
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