“The first thing we must understand Mr. Seller is that today’s consumer wants to keep their identity private yet have access to abundant information. Therefore, whatever we do, we must be careful not to unconsciously drive them away.
There’s lots of real estate information out there and I plan to do them a service [...]
Last week, I had the privilege of attending the National Association of REALTORS® Conference in San Francisco. There were a number of highlights on my trip, including speaking to the Women’s Council of REALTORS® on the power of Memorable Marketing. Additionally, I got to know a number of fantastic agents who visited my [...]
Real Estate Tax Talk
Under regular tax rules, when a lender forgives a debt — that is, relieves the borrower from having to pay it back — the amount of the debt is taxable income to the borrower.
A homeowner who has $100,000 in mortgage debt forgiven through a short sale, for example, would [...]
If you’re not being provided search tools on your website that the new consumers are now trending to use – you’re losing dozens and dozens of leads!
What is a “Lifestyle” search for real estate?
In the real estate consumer’s “hunt” – computer based multi-source and information fusion [...]
If you don’t keep in touch, don’t assume past clients will remember the great service you provided
There’s a saying, “if you don’t work your sphere someone else is…..”
We know from studies conducted by the National Association of Realtors that a large percentage of buyers and sellers get [...]
Most people lean either towards relationship skills or closing skills. Although it’s a balancing act, it’s possible to do both well, if you work at it. Where do you excel?
There are agents who are all about the relationship and agents who are all about the task at hand. Is one area [...]
I reject the idea that younger people can earn a living as real estate agents just because they are “tech-savvy,” and that this somehow gives them an advantage that enables them to compete with more experienced agents.
I believe that there is plenty of business for agents young and old, and that we should encourage [...]
Realtor tips for closing transactions in today’s market
The Austin and San Antonio chapters of Platinum Top 50 — which each year “recognizes 50 residential Realtors for their outstanding achievements in sales, education, industry participation and civic leadership” — met recently and shared a wealth of business tips that [...]
November 8, 2013 release by NAR:
The National Association of Realtors is forecasting that home prices will continue to post gains next year, but that sales of existing homes will be flat due to headwinds including declining affordability, limited inventory and tight mortgage lending standards.
Sales of existing homes have grown by cumulative total of [...]
The inspection report is in. Armed with your What-If questions, it’s time to review the report with your seller.
Read on!
The theme throughout here is to encourage dialog with your buyer or seller by engaging them in conversation and getting them to think about the future consequences of [...]
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