Creating a plan helps solve the ‘consistency’ problem
There are three main goals when it comes to online real estate content.
The first is to build trust.
The way to build trust is to educate and inform your reader. The more fabulous content you develop, the sooner the consumer will [...]
“I want an agent who uses the tools I use and understands how to communicate with me!”
At Agent Reboot in New York City last month, real estate coach and trainer Travis Robertson outlined how Gen Y is reshaping the buying and selling experience to fit how they do business. Are you prepared [...]
1. Work Your Sphere
Your sphere is a mixture of your friends, family, clients, and those who are most likely to refer you to someone. I think step 1 is to make sure you have a clean sphere by updating your list with new contacts and deleting those who don’t need to be there. Start with [...]
Many agents have been operating for years in real estate by the “seat of their pants”. Not really having a message or a definable plan of action.
But here it is – websites gets the leads then it’s your strategies and competence in conversion that will either incubate the customer or the appointment to get [...]
Formerly titled: Real Estate Agents! Give the Invisibility Cloak back to Harry Potter. Now! The Invisibility Cloak can only be “used well” by an 11 year old Hogwarts student.
You my friend, are not an 11 year old Hogwarts student. You are a Real Estate agent.
The question is … Which type of Real [...]
In an effort to encourage good SEO practices that will be beneficial to real people, Google has started making a lot of helpful information available to website owners. One resource that stands out is their comprehensive Search Engine Optimization Starter Guide. Since it’s a long read, we took the liberty of summarizing the top [...]
Social media platform is working to add blogs to all users
Big news! Last week, LinkedIn moved beyond being a static update posting platform and is working to open its blogging functionality to all of its users.
What was once for hand-picked “Influencers” will soon be open to [...]
Have you ever made your presentation and want to “grab it out of thin air” and swallow it because your delivery wasn’t on the cutting edge?
Or, do you always make the perfect presentation? There are many factors regarding the salesmanship process; considering resources, attraction, behavior, conditions, time, security, and [...]
Stop worrying about being fancy and showing your tech edge — that’s not what matters
A recent question from a client of ours: “What would you say is a good goal for monthly number of blog posts? I’ve heard weekly.”
And the ideal number of blog posts each month for a real estate [...]
Occasionally I hear or read that real estate agents are overpaid. Sometimes we are accused of making too much money, and sometimes we are accused of charging too much and doing too little.
There is a mythology about being a real estate agent that the work is easy and that we get paid a [...]
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