The best defense is a good offense
What’s the first thing you do when you are looking for a new restaurant, a hotel or a recommendation for a business?You may ask a friend or family member for a recommendation, but most likely you go to “Google” to search, or [...]
Once you identify clients as ‘satisfiers’ or ‘maximizers,’ negotiation power improves
Are buyer and seller objections keeping you from closing more deals?
Would you like some fresh ideas for a closing gift or how to overcome objections?
I recently spoke at the Greater Boston Association of Realtors and invited the [...]
Broker’s advice proves invaluable in keeping legal trouble away
My first experience as a real estate agent came when I received a call in my office from a gentleman who had a gruff, smoky voice. He said he wanted to take a look at a lot that our office [...]
Developing your geographic territory requires reaching out with the right
type of prospecting letters
In my work as a real estate copywriter I talk to a good number of agents who are just starting out. Some of them are eager to get their websites up and [...]
Showing up high in search results is possible within the first 24 hours
Are you tired of having three other agents’ pictures displayed prominently next to your listing on another brokerage or listing portal, especially when your contact information is buried where almost no one can find it?
While it’s difficult to slay [...]
If you don’t offer click-to-call or a mobile app,you may be losing home shoppers to sites that do
Real estate professionals who want to fully embrace mobile consumers to better compete in 2014 are focused on creating mobile strategies to help capture, engage and inform the real estate consumer.This [...]
Those who fear they have little or negative equity may be in a better position than they think
Are homeowners hesitant to enter the market? Real estate agents are finding that they seem to be, and there are two big reasons.
The first being that the news of low [...]
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