I’ve spent the last three days playing around with various video creation tools looking for simple solutions that Realtors can use without a lot of effort. Making effective videos can be very simple or extremely complex. The question is which approach is right for your business?
By 2014, most experts are predicting that [...]
It’s critically important that we understand what went wrong in the financial market institutions that manage the mortgage market, both during the bubble and the crash.
One of those institutions is the mortgage “servicing” industry, which is responsible for collecting payments and handling problems for securitized mortgages. It is at the center for those seeking [...]
Commentary: FHA should be allowed to charge risky borrowers more
Think subprime mortgages have gone away? Think again, we have one lurking within FHA, with features that are eerily similar to those of the private market that went into hyper‐drive in the 2000s, and collapsed in 2007.
The central [...]
As a licensed contractor and real estate broker, I’m constantly inundated with emails of products which will cause me to make tons of money if I buy into their hype. I often attend conventions where many other products and coaching companies pitch their wares which will be the “Silver Bullet” to my success [...]
Some say search brings business, others would rather focus on relationships than ‘subpar’ search
When Fort Worth, Texas‐based broker Greg Fischer decided to build a new website this year for his firm, he chose to leave search out of it.
The search technology available for his site was not [...]
Some people hate negotiating. So the idea of haggling with real estate agents ‐‐ who are no strangers to the art form ‐‐ can be daunting.
People who don’t like to negotiate might prefer to come to an agreement through a more structured process when selling a home ‐‐ one that slices the [...]
New real estate professionals often think, “I have to make myself known in my market.” So they go knocking on doors, cold‐canvassing. Unfortunately, many experienced practitioners do this as well.
The sad reality is that the people out there don’t care that you have to “make yourself known.”
I often ask my real [...]
Are you clinging to the old marketing strategies that no longer work in today’s market? If so, it’s time to inject some creativity in to your marketing efforts and to make every marketing dollar count.
No matter how long you have been in real estate, there are always new ways to market your [...]
Real estate pros are finding success with these contact management products.
As broker‐owner of Black Horse Real Estate in Sudbury, Mass., Laura Palumbo Meier, GRI, lets her virtual sales associates decide on their own contact management solution. Most, like her, use Outlook.
“I like the simplicity and the fact that it easily [...]
NOTE: Not unusual that sometimes “all” scripts need to be tweaked to some extent. Please notice that “after” the salutation we don’t give our name but say “I know this call may seem . . .” and go on from there. We also use the “F.O.R.D.” approach which is a great relationship builder! As always, [...]
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