Find out which gestures cause clients to lose trust in you
What does your body language say to clients when you negotiate? Are you confident and strong, or weak and ineffective? Your tone of voice, stance and a host of other unconscious physical signals reveal much more than you [...]
The upbeat real estate market news we received in 2013 presents some challenges for the year ahead. An influx of buyers last year helped strengthen housing appreciation, which in turn led to greatly improved consumer confidence. The result was 5.1 million home sales, the best year for real estate purchases since 2007.
But 2014 will be different, [...]
Class-action lawsuits and fair housing violations are just the start
A new twist in the expanding market of pocket listings and private listing associations may start to cause real estate brokers to reconsider their positions on the practices. Scrutiny over “whisper listings” has led to questions of potential financial liability [...]
Nothing can steer away site visitors faster than disorganized content
Some things in technology don’t change as often as one might think. As I look at many agent websites and blogs, I still cheer for the ones who understand what they want in their website, and make every effort to build one themselves. But, [...]
“If they don’t have a strong online presence, they’re dinosaurs”! …
Some homebuyers and home sellers find and size up their real estate agent online. With 90 percent of Realtors reporting that they use social media in their businesses, online tools are destined to become the norm for selecting agents.
“All of my clients, [...]
As Eva Lyford searched for someone to sell her Indianapolis home, she wanted someone who was “tech-savvy”. Lyford, a 30 something IT business analyst, says she “wanted a Realtor in this economic downturn who could pull out all the stops and present the home for sale in all venues” as opposed to someone who would [...]
While it is your duty to sell the home, curious consumers must first reveal their needs
Doctor: Hello, Dr. Care’s office — How can I help you today?
Consumer: I’d like you to tell me what my sickness is.
Doctor: Sure, let’s set an appointment and I’ll send you some paperwork to fill out. [...]
Reallocate your time and money to areas that maximize return on investment
Hitting your production goals in 2014 requires more than persistence and self- discipline. If you’re ready to do what it takes to hit your goals, you need a workable strategy to keep you on track throughout the year.
Did you hit your [...]
Succeeding as an agent takes more than hard work and marketing chops
The top 10 reasons to get out of the real estate business line up with the top 10 reasons to get out of any business:
1. I am in it for the money. If you are in [...]
When I talk to new or potential clients they always ask the same thing, “why blog and who really does this?”
Blogging is basically a ‘web log’ so put together it makes the word’ blog’. It became an official word in the dictionary about 10 years ago and since then has exploded on [...]
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