“The first thing we must understand Mr. Seller is that today’s consumer wants to keep their identity private yet have access to abundant information. Therefore, whatever we do, we must be careful not to unconsciously drive them away.
There’s lots of real estate information out there and I plan to do them a service [...]
Note: Transcribed from an actual prospecting call.
Owner: Hello?
Agent: Hi, is Rusty there?
Owner: This is him.
Agent: Hey, Rusty, it’s (Agent) with (Anywhere Realty). How are you today Rusty?
Owner: I’m good. How’s it going?
Agent: Doing well. Hey, listen, I’m actually calling you about the property that you had for sale on [...]
NOTE: Not unusual that sometimes “all” scripts need to be tweaked to some extent. Please notice that “after” the salutation we don’t give our name but say “I know this call may seem . . .” and go on from there. We also use the “F.O.R.D.” approach which is a great relationship builder! As always, [...]
As the market moves to a more normal stance, real estate agents are scratching their heads. Many real estate agents were weaned in an order‐taker’s market. Buyers were rushing to buy before that dream home was snatched up or to get a couple more appreciation points by getting that investment just a little bit earlier. [...]
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