Tips to grow your business
At Real Estate Connect New York City, I had the opportunity to interview and meet with Realogy Franchise Group CEO Alex Perriello.
CEO Perriello shared some very valuable insights that can help you grow your business now and throughout 2014.
Where’s the market heading? I [...]
You may have created awesome content but are you getting it in front of the right people?
One of the challenges in creating awesome content is the often neglected activity of actually marketing your posts. It’s not called content or inbound marketing by chance; there are a ton of marketing activities [...]
Are you treating your business page like the inbound marketing channel it is?
Real estate agents have no idea how to actually generate leads on Facebook. None.
They focus on getting likes on their page. They focus on the shot gun approach … someone else is “boosting their posts” so that’s what [...]
Data doesn’t make you a pricing expert
WARNING: I am a little riled up after reading Hank Miller’s Jan. 31 guest piece on Inman News, “ The fallacy of the agent as ‘neighborhood expert.’”
Consumers don’t really need us to find a house to buy anymore. Thanks to the Big [...]
Every now and then I have the privilege of coaching some great agents. They seem to have enough business so that they can effortlessly say “no” to business that they believe has a small chance of closing.
You must realize, if you haven’t already, discovered that you’re in a “contingency” business. Your income [...]
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