Creating a plan helps solve the ‘consistency’ problem
There are three main goals when it comes to online real estate content.
The first is to build trust.
The way to build trust is to educate and inform your reader. The more fabulous content you develop, the sooner the consumer will [...]
Many agents have been operating for years in real estate by the “seat of their pants”. Not really having a message or a definable plan of action.
But here it is – websites gets the leads then it’s your strategies and competence in conversion that will either incubate the customer or the appointment to get [...]
In an effort to encourage good SEO practices that will be beneficial to real people, Google has started making a lot of helpful information available to website owners. One resource that stands out is their comprehensive Search Engine Optimization Starter Guide. Since it’s a long read, we took the liberty of summarizing the top [...]
Social media platform is working to add blogs to all users
Big news! Last week, LinkedIn moved beyond being a static update posting platform and is working to open its blogging functionality to all of its users.
What was once for hand-picked “Influencers” will soon be open to [...]
Stop worrying about being fancy and showing your tech edge — that’s not what matters
A recent question from a client of ours: “What would you say is a good goal for monthly number of blog posts? I’ve heard weekly.”
And the ideal number of blog posts each month for a real estate [...]
You may have created awesome content but are you getting it in front of the right people?
One of the challenges in creating awesome content is the often neglected activity of actually marketing your posts. It’s not called content or inbound marketing by chance; there are a ton of marketing activities [...]
Are you treating your business page like the inbound marketing channel it is?
Real estate agents have no idea how to actually generate leads on Facebook. None.
They focus on getting likes on their page. They focus on the shot gun approach … someone else is “boosting their posts” so that’s what [...]
Nothing can steer away site visitors faster than disorganized content
Some things in technology don’t change as often as one might think. As I look at many agent websites and blogs, I still cheer for the ones who understand what they want in their website, and make every effort to build one themselves. But, [...]
“If they don’t have a strong online presence, they’re dinosaurs”! …
Some homebuyers and home sellers find and size up their real estate agent online. With 90 percent of Realtors reporting that they use social media in their businesses, online tools are destined to become the norm for selecting agents.
“All of my clients, [...]
As Eva Lyford searched for someone to sell her Indianapolis home, she wanted someone who was “tech-savvy”. Lyford, a 30 something IT business analyst, says she “wanted a Realtor in this economic downturn who could pull out all the stops and present the home for sale in all venues” as opposed to someone who would [...]
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