In a high-demand market, create inventory where none exists
What does it take to succeed in one of America’s ultra‐high‐end luxury markets?
Other than Beverly Hills, Calif., there is probably no market more competitive than the Manhattan market. Richard Grossman, executive director of Manhattan‐based Halstead Property LLC, shared some of the key [...]
“I’m your prospect. Here’s how to get me to buy from you.”
Actually, if you get this one thing right and truly understand it, I guarantee your marketing and sales results will improve dramatically. Here it is. Listen carefully.
I only care about me!
I do not care about your company [...]
No Two Deals Go Wrong In the Same Way
Real estate practitioners, as well as the companies and people who support them, are grappling with a problem that continues to elude their ability to solve it.
We argue about who owns the data, whether we’re worth the commissions we receive, and whether the boards, companies [...]
When talking recently with some of my coaching members, I reflected on 3 follow up mistakes that I was guilty of, all in one week, that I thought they could benefit from. These may seem obvious to some of you, but I felt they were important to share so that all of you [...]
5 Important keys to all real estate agents no matter when you started! This is the first day of the rest of your career . . .
Getting started in real estate is one of the easiest things to do, which makes the shock all that more profound when you realize how daunting [...]
Are you getting passed up on referrals? Find out why—and what you can do about it.
Are you getting the amount of referrals you want? How many of your clients refer new prospects to you? Do you have a strategy in place to ensure that this happens on a regular basis?
Before we answer [...]
In the mid‐1990’s, I was invited to speak before a group of approximately 30 large independent Real Estate company owners. I was excited about speaking to this group because each of these companies was not only very large, but very prominent and very successful in the Real Estate marketplace. I had flown across country and [...]
When you get that appointment to list a home and don’t ask enough questions, you will be doing more two‐step listing presentations where you have to come back. You will be wasting your time with under‐motivated sellers, and you will be losing the listing to better prepared agents.
Instead, have a list of questions for [...]
Top Producers Tend to Focus on 1 or 2 Niches
What does it take to succeed in today’s highly competitive real estate sales environment?
Tyler McKenzie, managing broker at John L. Scott Real Estate in Seattle, argues that real estate success boils down to five factors: focus, adaptability, integrity, realism and fun.
How [...]
Many people have a sense of what a business plan is supposed to be, yet so many business plans fail to produce results or are thrown to the side within days of conception. What you really need is an action plan. Learn the difference between the two and how an action plan can bring you [...]
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