Businesses that sell directly to consumers love to automate their work. Whether it’s a regular postcard blast, outsourced call center, or an email drip campaign, staying “in contact” with a company’s sphere of connections has always been easier when it is scheduled, standardized, and managed in a way that takes as little custom [...]
I’ve spent the last three days playing around with various video creation tools looking for simple solutions that Realtors can use without a lot of effort. Making effective videos can be very simple or extremely complex. The question is which approach is right for your business?
By 2014, most experts are predicting that [...]
As a licensed contractor and real estate broker, I’m constantly inundated with emails of products which will cause me to make tons of money if I buy into their hype. I often attend conventions where many other products and coaching companies pitch their wares which will be the “Silver Bullet” to my success [...]
Some people hate negotiating. So the idea of haggling with real estate agents ‐‐ who are no strangers to the art form ‐‐ can be daunting.
People who don’t like to negotiate might prefer to come to an agreement through a more structured process when selling a home ‐‐ one that slices the [...]
Real estate pros are finding success with these contact management products.
As broker‐owner of Black Horse Real Estate in Sudbury, Mass., Laura Palumbo Meier, GRI, lets her virtual sales associates decide on their own contact management solution. Most, like her, use Outlook.
“I like the simplicity and the fact that it easily [...]
Whether you’re new to online marketing or you’ve had a website for years, making your website work for you, even when you’re not working on it directly, is a great way to continue spinning the online marketing wheels long after you’ve left the computer-
Setting up a website to be properly optimized from the beginning [...]
Have a website? Of course you do. Want more visitors? Of course you do.
Leveraging real estate statistics is a great way to drive up the value of your website, increasing both traffic and stickiness. But there are some time-tested tips and tricks to know going in if you are going to get [...]
The content opportunity in real estate has been obvious for a decade. A well‐executed content strategy helps you get found on search engines, engages site visitors, lends authority to your brand, and differentiates you from your competitors.
But in 2013, it’s time to get even more specific about content. We’re no longer talking about slapping [...]
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