So why are only 5 percent of agents using this type of marketing?
How often do your past clients call when they’re ready to buy or sell a home?
I’m betting it’s not as often as you’d like. You’re not alone. According to the National Association of Realtors, over 80 percent of recent [...]
If your “Prospecting” is rooted in the right foundation, the results will change dramatically.
In this short post I want to take you through a reflective process that if not already has helped the change, hopefully this will.
Let me start by providing you the difference I see between expectations and wants.
Expectations: What the consumer [...]
So we are all crystal clear, to play in this sales and growth game we’ve got to have an online marketing initiative. Then we take a look at that online marketing initiative which can include many different things; the social media environment, a space on the Internet as far as a website is concerned, and [...]
I was just meeting with a Realtor–a friend of a friend – to offer some ideas about marketing her real estate services. I was asking her to tell me about what words or phrases she believes would resonate with her prospective customers.
In other words, would her customers want a Realtor that was risk adverse or risk taking? Would they [...]
People don’t respond to words, they respond to the “experience”!
This is the day and age of Technique and Tech. Either is correct but your business can exponentially be more explosive if you can become…
The information portal The celebrity authority Expanding your reach through search engines leveraging one of the most powerful search engine tools…You [...]
Not unlike all agents, you’re constantly looking for ways to grow your real estate business. There are two main silos to this process…
1. Providing the best value proposition and services to your existing database.
2. Attracting more to your database thru referrals and the exponential value of your existent [...]
There has been an ongoing rift between agents and brokers over referral fees and I am quite sure the writing of this article is not going to have some overarching impact that will change it any time soon. But, for those that lead from a position of strength and clarity along with agents [...]
The best defense is a good offense
What’s the first thing you do when you are looking for a new restaurant, a hotel or a recommendation for a business?You may ask a friend or family member for a recommendation, but most likely you go to “Google” to search, or [...]
Once you identify clients as ‘satisfiers’ or ‘maximizers,’ negotiation power improves
Are buyer and seller objections keeping you from closing more deals?
Would you like some fresh ideas for a closing gift or how to overcome objections?
I recently spoke at the Greater Boston Association of Realtors and invited the [...]
Broker’s advice proves invaluable in keeping legal trouble away
My first experience as a real estate agent came when I received a call in my office from a gentleman who had a gruff, smoky voice. He said he wanted to take a look at a lot that our office [...]
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