Developing your geographic territory requires reaching out with the right
type of prospecting letters
In my work as a real estate copywriter I talk to a good number of agents who are just starting out. Some of them are eager to get their websites up and [...]
Showing up high in search results is possible within the first 24 hours
Are you tired of having three other agents’ pictures displayed prominently next to your listing on another brokerage or listing portal, especially when your contact information is buried where almost no one can find it?
While it’s difficult to slay [...]
If you don’t offer click-to-call or a mobile app,you may be losing home shoppers to sites that do
Real estate professionals who want to fully embrace mobile consumers to better compete in 2014 are focused on creating mobile strategies to help capture, engage and inform the real estate consumer.This [...]
Those who fear they have little or negative equity may be in a better position than they think
Are homeowners hesitant to enter the market? Real estate agents are finding that they seem to be, and there are two big reasons.
The first being that the news of low [...]
The housing market is showing signs of picking up again … Welcome news!
DAILY REAL ESTATE NEWS | TUESDAY, APRIL 29, 2014
The housing market is showing signs of picking up again after a sluggish few months. Pending home [...]
Smart brokers will adapt to challenges posed by Zillow- Trulia and realtor.com
If real estate brokers get disrupted and marginalized out of the real estate industry, we have only ourselves to blame.
To paraphrase Ann Landers: No one can disrupt your industry without your permission.
So how did [...]
Understanding how to post to your Facebook Wall is a critical step to getting and
keeping a large fan base.
If I was to compare the rules of successful Realtor Facebook wall posting to, say, the Ten Commandments, they might look something like this.
1. Thou shall not [...]
Client appreciation days, small gifts can strengthen current relationships and create new ones
It’s not always easy to build loyalty with your clients in the real estate business — or any business for that matter.
Building loyalty takes time and there are a number of essential things that you [...]
How to dominate your local market through Circles, Hangouts and Local
Google Plus is not only a social network, but also a powerful social platform. From hangouts and communities to social signals, Google Plus is a virtual wonderland of opportunity for the marketing-minded real estate professional.
If you haven’t [...]
The first quarter of 2014 is behind us and now is a great time to look ahead!
Let’s check in and see if we can figure out a better way to peel back the onion without crying ourselves silly!
You see, and this will be short and painless, we [...]
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